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I’m very fortunate to have worked with some incredible brands during my career as a social media strategist. My client base spans from individually run businesses through to large corporate businesses, both here in Africa and across the globe.

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Private Safaris Switzerland


CONTENT WRITING | FACEBOOK & INSTAGRAM MANAGEMENT | CAMPAIGN MANAGEMENT

Private Safaris belongs to the Kuoni Group and is one of the biggest tour operators in Switzerland, specializing in Eastern- and Southern Africa.

Private Safaris Switzerland is an established and well-known brand. However, their social media presence needed improvement. I manage their Facebook and Instagram profiles fully and was able to increase their reach over 200%. Through more professional and personal content they are able to connect more with their followers.

Results: Facebook audience grew 10%, Facebook post reach is up 161%, Instagram followers increased by 173%, and website clicks are up 300%.

“Social On Safari is managing our Facebook and Instagram accounts and we are very impressed with the results so far. Tamara has a huge knowledge about our African destinations, knows our clientele and comes from a tourism background herself. Therefore she knows exactly what content increases our digital reach and online engagement with our clients. I can highly recommend Social On Safari.”

—   Private Safaris Switzerland

Mopaya Safari Lodge


SOCIAL MEDIA MANAGEMENT & ADVERTISING | CONTENT WRITING | PHOTOGRAPHY

Mopaya Safari Lodge is a charming, eco-friendly and french speaking lodge situated within the Greater Kruger National Park, South Africa.

Mopaya Safari Lodge is good in finding lions, but their online presence on social media wasn’t their strength. I was approached by Oscar, guide and co-owner of Mopaya Safari Lodge, to help with social media marketing, advertising and community management. I was responsible for taking pictures and videos for social media purposes and managed their Facebook and Instagram. Through my work, I was able to increase their reach massively and got them more leads to their website.

Results: Facebook post reach are up 969%, Instagram followers grew 10%, Instagram post reach increased by 22’800%, and website clicks went up 150%.

Etali Safari Lodge


SOCIAL MEDIA STRATEGY

Etali Safari Lodge is a luxury lodge based in the Madikwe Game Reserve, South Africa.

Angie, the Marketing Manager, reached out to me for help. Their social media hasn’t been active for a while. I provided Etali Safari Lodge with a full social media strategy customized to their lodge including two hours of training for their marketing team so that they have more knowledge about organic and paid marketing.

Game ranger in the savannah

“Before working with Tamara, I wasn’t confident posting on social media. Through her strategy, I’ve learnt most about social media. Now I feel better and excited about posting on our platforms.”

—   Etali Safari Lodge

The Unconventional Route


SOCIAL MEDIA STRATEGY

The Unconventional Route is a successful travel and lifestyle blog written by a Canadian digital nomad couple, Kim and Chris.

They needed a social strategy to build stronger brand awareness with their audience. Their site already receives a lot of traffic 150k page views per month generated by search, but their lack of presence on social was detrimental to their brand. I analyzed their social platforms’ content and analytics and offered a manageable strategy for them to implement and see immediate results.

Results: Pinterest impressions are up by 140%, Pinterest link clicks are up 50%, and they have increased engagement across all platforms.

“Tamara is a gem to work with. She’s an excellent communicator and took the time to understand our brand and vision from the get-go. She created a professional social media strategy and how-to videos that has enabled us to see increased followers and engagement on Instagram, and an increase in Pinterest traffic to our site. Thanks, Social on Safari!”

—   The Unconventional Route

The Granary


SOCIAL MEDIA STRATEGY | INFLUENCER MARKETING | PHOTO EDITING | BRANDING

The Granary is a start-up luxury private membership and concierge service in South Africa.

Mandla Stemela, owner and founder of the Granary reached out to me regarding logo creation, branding and social media for his start-up company. I created two different logos for him – one for the main business and one for the sister company, did all the graphic designing and offered full social media strategies including influencer marketing.

“Working with Tamara has been amazing, her ability to bring ideas to life is something to admire. Also her creativity in her work shows. I have thoroughly enjoyed the entire process of working with her, she is both professional and has a great understanding of what the client is looking for. What I also like is her attention to detail. The level of service is of high quality and I would definitely recommend her to any of my colleagues in the industry”

—  The Granary

Sikeleli Travel & Expeditions


SOCIAL MEDIA MANAGEMENT & EMAIL MARKETING

Sikeleli Travel & Expeditions is a family-owned business based in Canada dedicated to individually-tailored luxury travel, safaris and experiences throughout Africa, India and Asia. 

Danni, Director of Sikeleli Travel & Expeditions, reached out to me and asked for help with Sikelelis social media presence. I was involved with the rebranding from Sikeleli Safaris to Sikeleli Travel & Expeditions, managed their Facebook and Instagram and was responsible for the blog posts and their monthly newsletters.

Results: Facebook reach is up by 329%, Instagram followers are up by 4%, and Instagram reach is up by 441%.

“We were absolutely thrilled to have Tam join us at Sikeleli Travel. She has shown herself to be proactive, creative but also very results orientated.  She is an extremely valued member of our team and accomplishes all she sets out to do in terms of goals, deliverables and seeing the vision of the business. 10 out of 10 for Tam on all counts!”

—   Sikeleli Travel & Expeditions